Applications for the FreshSuccess System
This sales and client development system delivers benefits to organizations throughout every phase of the sales and client life cycle, and should be deployed strategically and comprehensively to obtain optimal benefits. The FreshSuccess system supports:

Phase 1: Getting Noticed and Getting a Meeting
Today's buyers are inundated with email, direct mail, banner ads, pop-up ads, text messages, phone calls, drop-ins and referrals. To rise above the unending din of promotions and get on a prospect's radar, a truly new approach is required. FreshSuccess packages open doors and get products, services and their sales reps noticed. The FreshSuccess system regularly increases hit rates by more than 350% so that sales people get meetings with 5 or 6 prospects out of every 10 they approach, instead of just 1 or 2 out of 10 using conventional prospecting methods. Using FreshSuccess at this stage is an extremely effective method of:

• Launching a new product or service offering
• Enhancing a PR campaign
• Reaching strategic prospects in a 'burst' format
• Building market awareness quickly and efficiently

Phase 2: Present and Persuade
Once in the door, sales people can use this system to expedite and improve the presentation process, building consensus and developing relationships quickly and effectively.

• Invite influencers to a key presentation
• Thank meeting attendees for their time and consideration
• Underscore a value proposition
• Deliver a demo or sample
• Deliver a proposal or brochure

Phase 3: Revive or Retain Momentum
One of the most frustrating elements of any sales person's experience is when a sale that looked like a sure thing suddenly loses momentum and is in danger of being lost, for reasons unknown. Use FreshSuccess to:

• Re-contact a prospect who has suddenly gone silent
• Request a review meeting
• Proactively ensure momentum

Phase 4: Closing the Deal
Some of the most nail-biting moments occur at the very end while a sales rep waits to receive the final order. FreshSuccess can be used to:

• Ask for the order
• Deliver a new or renewal contract
• Remind prospects about deadlines, special offers or other reasons to close deals now

Phase 5: Celebrating a New Relationship
Truly saying thank you to new clients often doesn't happen at a corporate level with the sincerity and consistency that executives would like. To ensure that all new clients are thanked and welcomed to a company's customer base, FreshSuccess can become an integral, automatic element of the New Client Welcome process.

Phase 6: Kicking off a New Relationship
Once a new relationship begins, many start-up processes take place to bring a new client into the fold. FreshSuccess can make key aspects of the new relationship kick-off process more enjoyable and more significant:

• Introduce key team members to the client
• Invite key users to kick off meetings or tele-conferences
• Deliver product or service documentation, materials and other client resources

Phase 7: Enhancing & Growing Existing Relationships
Ongoing client care has many facets and challenges. FreshSuccess can be used to maintain and grow an existing client base with powerful results:

• Send monthly or quarterly packages on a schedule to be sure your clients know you value their business year round, not just during the buying or season
• Announce product upgrades, enhancements or modifications in a way that will ensure your client's attention
• Announce key corporate news, such as mergers/acquisitions, new executives, new initiatives etc.

Congratulate clients on personal occasions (weddings, baby gifts) or professional successes (IPOs, mergers/acquisitions, promotions etc.

• Send heartfelt wishes during the holiday season
• Apologize when a product or service problem has occurred
• Invite clients to User Group or other client-facing events
• Ask for referrals to extend your offerings into other departments or groups in the client company
• Keep your product top of mind with channel partners and distributors

Phase 8: Rescuing Lost or Nearly Lost Clients
Winning back lost or nearly lost clients can be a business-critical task, one that can be greatly enhanced by using the FreshSuccess system.

Other Uses
Shrewd companies have found demonstrable success when using this system to:

• Reward employees for excellent performance
• Deliver holiday wishes
• Congratulate sales people for meeting objectives or closing key transactions
• Welcome new employees on board
• Communicate with employees about key corporate initiatives or announcements
• Celebrate wins, goals achieved or other important occasions

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